Your Advantages
Media visibility through Global Communication Campaign
Media visibility through Global Communication Campaign
Empty
DVD
MEDIA Visibility :
Media logo printed on the DVD disc
+ Media logo printed on the DVD cardboard sleeve
+ POS counter placement (newspaper media partner)
+ DVD overlay on magazine cover 1 at POS
+ option : Pre or Post roll Media advertising spot
PROMOTIONAL CAMPAIGN
MEDIA VISIBILITY BEFORE ACTION
Media magazine (monthly, weekly, etc.)
+ Daily newspapers
+ Specialty media
+ Media websites of Press Group partner
+ Radio spot campaign
+ POS campaign (kiosk & newsagents)
+ Emails sent to people registered in the media and brand database
+ option : Television spot campaign
MEDIA VISIBILITY « D » DAY + DURING ACTION
Media magazine (monthly, weekly, etc.)
+ Daily newspapers
+ Specialty media
+ Media websites of Press Group partner
+ Emails sent to people registered in the media and brand database
+ on « D » day : POS campaign (kiosk & newsagents)
+ option : Digital campaign on social networks
BROADCASTING PLATFORM
MEDIA VISIBILITY BEFORE ACTION
Emailing to previous campaigns followers
MEDIA VISIBILITY « D » DAY + DURING ACTION
Media logo on the VOD platform page
+ Media logo on contest page
+ Social network campaign
+ Emailing
+ option : Pre or Post roll Media logo before or after video content broadcasting
+ option : Media logo on the supported social or humanitarian action page
MEDIA VISIBILITY AFTER ACTION
Media logo on the VOD platform page
+ Media logo on contest page
+ Social network campaign
+ Emailing
+ option : Pre or post roll Media logo before or after video content broadcasting
+ option : Media logo on the supported social or humanitarian action page
EXPLOITATION RIGHTS
Internal – External Exploitation :
Brand exploitation for staff, distribution network, customers, etc.
ACTION
+ DURING ACTION
ACTION
+ DURING ACTION
ACTION
Rights
Your Advantages
Reader loyalty
New readers
Reader-perceived value
Editorial topics
Enhanced reader experience
Optimized impact
Multi-channel communication campaign
Social networking
Excellent visibility
Real-time tracking
Data collection
Flexibilité
New business model
Excellent ROI
Know-how
Out-of-the-box solution!