MEDIA Visibility :

Media logo printed on the DVD disc

+ Media logo printed on the DVD cardboard sleeve

+ POS counter placement (newspaper media partner)

+ DVD overlay on magazine cover 1 at POS

+ option : Pre or Post roll Media advertising spot

MEDIA VISIBILITY BEFORE ACTION

Media magazine (monthly, weekly, etc.)

+ Daily newspapers

+ Specialty media

+ Media websites of Press Group partner

+ Radio spot campaign

+ POS campaign (kiosk & newsagents)

+ Emails sent to people registered in the media and brand database

+ option : Television spot campaign

MEDIA VISIBILITY « D » DAY + DURING ACTION

Media magazine (monthly, weekly, etc.)

+ Daily newspapers

+ Specialty media

+ Media websites of Press Group partner

+ Emails sent to people registered in the media and brand database

+ on « D » day : POS campaign (kiosk & newsagents)

+ option : Digital campaign on social networks

MEDIA VISIBILITY BEFORE ACTION

Emailing to previous campaigns followers

MEDIA VISIBILITY « D » DAY + DURING ACTION

Media logo on the VOD platform page

+ Media logo on contest page

+ Social network campaign

+ Emailing

+ option : Pre or Post roll Media logo before or after video content broadcasting

+ option : Media logo on the supported social or humanitarian action page

MEDIA VISIBILITY AFTER ACTION

Media logo on the VOD platform page

+ Media logo on contest page

+ Social network campaign

+ Emailing

+ option : Pre or post roll Media logo before or after video content broadcasting

+ option : Media logo on the supported social or humanitarian action page

Internal – External Exploitation :

Brand exploitation for staff, distribution network, customers, etc.